vimax penis enlargement surgery

In this modern era, sexual freedom is taken for granted and little is thought of promiscuity as it was in past generations. However, the reality is that this sexual freedom also carries with it the very real threat of sexually transmitted disease. Because not all sexually transmitted diseases are curable, it is essential to take steps to avoid them. A sexually transmitted disease or STD is actually a combination of several different conditions that are all acquired through sexual intercourse. AIDS, a disease caused by the HIV virus, is the most serious of the sexually transmitted diseases and, despite some progress in recent years, is still incurable and is usually fatal. Some of the other problematic STDs include syphilis, gonorrhea, genital herpes, and non specific urethritis. There are also a few other diseases such as pubic lice, genital warts, trichomoniasis, and monilia that are classed as STDs but are of a less serious nature. The incidence of sexually transmitted diseases has increased over time and today there are more recorded cases than at any time in the past three decades. This is because people, especially young people, feel that the use of contraception allows more sexual freedom and has led to a change in the views of sexual behaviour. It is also a fact that this sexual freedom has led to people becoming sexually active at an increasingly younger age. However, not all contraception can stop the spread of infections caught during sexual intercourse. Syphilis One of the most serious STDs is syphilis which is highly infectious and, if it remains untreated, can result in death. Even if it is not fatal, the probability of disability is high. Not only can the syphilis bacteria be contracted during sexual intercourse, but it can also be passed to the unborn child of an infected mother. The baby is then born with a condition known as congenital syphilis. This is quite uncommon in this era as all pregnant women undergo routine blood testing. The incubation period for syphilis varies. The first symptoms can also vary, thus making early diagnosis difficult. Usually, the first symptom is a painless ulcer around the genital area, the anus, or the mouth. Because this ulcer heals without any medical intervention, the person doesn’t normally do anything about it, thinking that it is nothing important. If this disease is not treated early, it is likely to result in death. It is therefore essential that, if a person believes he or she may have been in contact with an infected person, that medical advice is obtained immediately. Gonorrhea Another serious and very common disease contracted by sexual intercourse is gonorrhea. Often, the female is unaware that she is infected because around eighty percent have no symptoms. Other women suffer from dysuria (pain while urinating) or from lower abdominal pain. This is because it involves the fallopian tubes and can therefore lead to sterility. The disease is more obvious for the male, resulting in dysuria followed by a discharge from the penis. This occurs within a week of contracting the infection. Gonorrhea in the male is usually confirmed by laboratory testing of the discharge. A dose of penicillin is the normal treatment for gonorrhea in both male and female sufferers. It is also vital that the person abstain from alcohol and from sexual intercourse for a period of several weeks. Although the treatment relieves the symptoms quickly, it is essential that the person continues to have medical maintenance to ensure that the cure is complete. A responsible person should inform any sexual partners of their infection so that they may be examined and treated if necessary. NSU The most common sexually transmitted disease is nonspecific urethritis or NSU which continues to increase at an remarkable rate. Many cases of NSU are caused by the Chlamydia germ but not all. NSU is an inflammation of the urethra and has no identifiable cause. The primary symptom is a discharge from the penis. This may be nothing more than moistness at the tip of the penis but this can vary. The discharge is different to the discharge in gonorrhea and makes it easier to recognize. There is also pain on urinating. Genital herpes Genital herpes, another sexually transmitted disease, has reached epidemic proportions in the Western world. This is because the herpes virus cannot be cured and so, once infected, the person carries the germ permanently. Thus, any person infected adds to the population of carriers. There are two herpes viruses. The first one, HSV 1, is normally found around the mouth and is known as cold sores. The second one, HSV 2 , is an infection passed by sexual contact and is normally found in the genital area and the anus, as well as on the bladder, the buttocks, the thighs and the legs of both male and female sufferers. After the first attack the virus lies dormant in the body. It will then recur time and time again, usually in the same place, appearing as a painful blister. When any of these blisters are open, the carrier is extremely infectious. Usually, the attacks are linked to emotional or physical lows such as depression, stress, or injury. Genital herpes causes pain and distress to an adult but is not fatal. However, if the herpes virus is passed to an infant during its journey down the birth canal of an infected mother, it is often fatal. It is important for the mother to inform the medical professionals so that they can monitor her pregnancy and possibly advise her to have the baby by cesarean section. Genital herpes cannot be cured but there are ways of making the attacks more bearable. By keeping the affected area clean and dry, the carrier can ward off secondary infections. Pain can be kept to a minimum by the application of cold compresses and also by taking salt baths. Female sufferers need to have a pap smear annually as genital herpes has been linked to cervical cancer. In women, vaginal discharge may constitute reasons for concern. However, if the discharge is clear, it is unlikely to be the result of disease. If the discharge is offensive and discolored and causes irritation to the vagina and vulva, it would suggest the presence of infection which may need to be investigated. It is essential that this is not allowed to continue and medical advice should be sought as soon as possible, especially if this is accompanied by abdominal pain and fever as it may be an indication of a sexually transmitted disease. Prevention Obviously, the best way to avoid sexually transmitted diseases is by abstinence or monogamy. However, if considering sex with a new partner, it would be wise to use a condom until you are sure about the person. If you are worried, cleaning the genital area thoroughly with soap and water after intercourse will kill many of the bacteria. This is true for both males and females. It is extremely dangerous to apply antiseptic lotions to the genital area and particularly to pour strong antiseptic into the urethra or vagina as it can cause serious and permanent internal damage. If you believe there is any possibility that you may have an STD, do not hesitate to seek medical attention. Everything that happens is confidential and no information is given to anyone without your permission. Remember that the staff are there to help you, not to judge you, and the atmosphere is usually very friendly and helpful. vig rx penis enlargement pill vimax results free penis enhancement penile enlargment doctor penis enlargement secret penis enlargment pic before and after health pro solution penile enlargment pills review

vimax penis enlargement surgery

Premature ejaculation is a rather common, yet rarely discussed problem. It occurs when a man orgasms during intercourse sooner than he or his sexual partner would like resulting in embarassment a lot of times and leaving both individuals unfulfilled. It can occur from before penetration or just after penetration. Premature ejaculation is rarely caused by a physical or structural problem. Most commonly, it is a result of overstimulation or anxiety. Abnormal physical findings are rare and more insight can usually be obtained by interviewing the couple involved. Many times, the root of the problem maybe uncovered and steps taken to improve the problem. Methods to improve the conditon are many. Practice and relaxation can many times improve the problem. Men may try to learn to distract themselves by thinking of non-sexual subjects to avoid becoming excited too fast. Examples include thinking about the upcoming football game on the weekend or what new movie can we go to next. Sounds funny, but merely shifting thoughts away from the current task will many times help. Medications can help delay ejaculation. Serotonin reuptake inhibitors like Prozac, Zoloft, or Paxil may be helpful because they all have a common side effect of prolonging the time it takes to achieve ejaculation. Clomipramine 25 mg prior to intercourse has also been shown to help significantly. Local anesthetic creams may be applied to the penis to decrease stimulation. Decreased feeling in the penis may prolong the time before ejaculation. Condom use may also have this effect on some men. If all of these methods fail, an evaluation by a sex therapist, psychologist, or psychiatrist may be helpful for some couples. In most instances, a man is able to obtain ejaculatory control through education and practice of the simple techniques outlines above. Persistant premature ejaculation may be a sign of depression or a serious anxiety problem, both of which could be helped by psychiatric evaluation and intervention. A persistant problem of ejaculatory control may lead to sexual dissatisfaction on the part of one or both partners and can lead to discord or sexual tension in a realtionship. In a younger couple wishing to start a family, this problem can obviously affect the chances of fertilization and pregnancy. If the above measures do not help, call your physician to set up an appointment to discuss medical treatment. I also highly recommend the following as it has helped many with this problem. I have goten very positive feedback from my patients who have purchased this treatise on the subject and the cure. Copyright (c) 2006 Ted Crawford top rated penis enlarement pills enlargment manhattan penile surgeon penis enargement excercises penis enargement penis enhancement surgeon vimax penis enlargement free exercise tip for penis enargement vimax pill vimax penis enlargement surgery

Pelvic pain is a widespread chronic pain condition that affects the lives of men and women all across the world. But most people don't realize how big the problem is because those who suffer don't talk about it. Why? Would you talk about your pain if it involved rectal pain or vaginal/penis pain to your pals? My guess is no. You would keep it a secret and just try to "brush it under the rug" so to speak. There are so many people that suffer and just accept their pain which is sad. But change is coming... In the past few years, pelvic pain is getting much more recognition. Awareness is beginning to grow and people are coming out and talking. So you may be asking yourself, do I suffer from chronic pelvic pain? In a nutshell, chronic pelvic pain conditions usually consist of urinary pain, rectal pain, muscle spasms or tightness in the pelvic muscles, and usually there is no sign of any major abnormalities. That is what makes the condition so tough, is that there is nothing actually found to be wrong with the sufferer. Previously, most doctors would prescribe rounds of antibiotics or pain killers to take care of the pain. In most of the cases, there wasn't even any sign of an infection. Doctors would just prescribe what they thought might work. Overtime, this method didn't work. Today, there is a whole new approach to how pelvic pain is treated. One of the popular methods that has had good success is The Pelvic Pain Solution, an ebook written by a sufferer that beat pelvic pain (see www.redmaven.com )It is highly recommended if you suffer from chronic pelvic pain. The whole approach focuses on the body and the mind to beat pelvic pain. It is a more holistic approach that doesn't involve antibiotics or other invasive procedures. Finally, people that suffer from chronic pelvic pain conditions such as prostatitis, vulvodynia, interstitial cystitis, levator ani syndrome, etc. can have hope. The old methods involving pointless procedures (dilations, pain killers, antibiotics, invasive procedures) are about to bite the dust. There is a new turn to a more realistic treatment that puts the sufferer in charge of healing themselves...instead of someone else trying to heal them. This is new breath of fresh air for people with pelvic pain! For more information on chronic pelvic pain conditions, visit: www.chronic-pelvic-pain.redmaven.com penis enhancement supplement magna rx pill do penis enlargement pills really work pennis enlargement surgeries penile enlargment herb penis elargement pic before and after surgical penis enlargment vimax customer service vimax penis enlargement surgery

Primates are a category of mammals that include humans, apes, lemurs and monkeys. Covering over 185 species, they range from lemurs -with hardly any resemblance to humans- to chimpanzees, which are clearly our own kin. In size, they range from the tiny 60 g bush baby to the huge 200 kg gorilla. Primates are characterized by a complex brain, good binocular vision and means of grasping. In addition, they experience long periods in the womb, followed by slow maturation and elongated lifespan. Africa has the privilege of hosting 51 primate species in habitats varying from forests to savannah woodlands. And new primate species are still being discovered. One of the latest additions is the highland mangabey monkey, whose domicile is the Udzungwa Mountains of southern Tanzania. Scientists were delighted, but nevertheless puzzled when they reported the finding in May 2005; "This exciting discovery demonstrates once again how little we know about our closest living relatives, the nonhuman primates. A large, striking monkey in a country of considerable wildlife research over the last century has been hidden right under our noses," said Russell Mittermeier of the IUCN-The World Conservation Union's Species Survival Commission. Sensing our fascination with nonhuman primates, artists have in response created fictional characters that have turned out to be immensely popular. The most successful of this genre is the story of "Tarzan of the Apes". This romance features an orphaned English lord who was adopted by a female ape and brought up in the African jungle. The writer Edgar Rice Burroughs brought Tarzan-one of the best-known literary characters, to life in 1921. Tarzan, an ape-man character has over the years generated over 40 movies, and numerous radio shows, television programmes and comic books. Primate characters reflect mans complex nature more closely than other animal characters in fiction and mythology. Come to think of it: in this respect, the naughty tree-swinging monkey is more deserving of our respect than haughty king lion. Non-human primates are confined to the tropics, where 80% of them live in rain forests as the dominant mammals. East Africa has few patches of tropical forests where you find the great apes, but the entire region supports many other primate species. Only a few species are not dependent on trees and can survive in savannah and sub desert areas. These include baboons, vervet monkeys and chimpanzees. Not surprisingly, travellers to east Africa are most likely to come across these three species. But most primates still depend on trees or cliffs for security. Only the two most intriguing primate species sleep on the ground-man and gorilla. We shall not discuss these two species in this article and shall cover them in separate features. For now, we shall only able to look at the four most common primates found in East Africa; bush babies, monkeys, baboons and chimpanzees. Primates have complex social organizations and the majority live in female-bonded groups. Scientists speculate that this works as an alliance against aggressive males. Females stay on in their natal group even after maturity, while males exit the group. Feminist fundamentalists may perhaps take a hint in this arrangement? Chimpanzees make an exception to this rule. Very much like humans, female chimps seek an alliance with a male protector, which is recognised and respected by other males. A common feature among primates is evolution of the "primate hand."This is a prehensile hand that is used for climbing and eating, and tool making in the case of apes. Some primates- especially baboons and apes, have such well-developed dexterity of the hand that the tips of the thumb and forefinger meet at right angles. In apes, the dexterity of the hands is very close that of humans -and chimps are a good example. Primates, just like humans, use social grooming as a form of contact communication. Travellers will witness this practice among baboons and vervet monkeys. Grooming is useful for social bonding and is effected by use of the mouth and hands. At a more practical level, it is also used to clean the body of parasites, such as ticks. Grooming underlines hierarchies; a junior member of a group will happily groom its betters. Reproduction in primates is quite varied, but there is much in common with humans. Monkeys and apes, for example, actually do menstruate. A key difference however, is that many primates have distinct breeding seasons. The young are dependent on the mother, but less so than human infants. They enjoy the protection of a fur coat and are able to climb and reach the mothers' teats and cling to her while being transported. Males generally play a marginal role in parental care. Bush babies are a big group of primates, comprising about 18 species found Africa, and of which 11 species live in East Africa. This is one of the smallest but most successful of the primates. There are two main types: the lesser bush baby and the greater bush baby. Both are widely distributed and found in the forested national parks of East Africa. During the day, they hide to avoid harm from eagles and large snakes. In lodges located close to dense forest, such as Shimba Hills in Kenya, bush babies are at night attracted to the dining rooms by sugar and sugary products. They otherwise feed mainly on tree gum and insects. Their technique of catching insects is either by leaping and grabbing or by creeping to within grabbing distance. They have distinct vocal sounds and the name bush baby originated from the piercing baby-like cries or advertising calls of the greater bush baby. Adult males advertise the most, especially in the mating season. Bush babies are easy to like-perhaps on account of their baby-like cries and small innocent looking faces. They are active only after sundown. Extremely agile and sprightly, they use their elongated hind limbs to execute spectacular leaps between trees. Distended finger and toe pads enable them to cling unerringly, leap after leap, to even the most slippery branches. The other small primates like bush babies are pottos. Being small and nocturnal, you will hardly ever see them. Only one species is found in East Africa -in south and west Uganda, far northwest Tanzania and western Kenya in the Mount Elgon and Kakamega forests. Pottos wear a woolly brown jacket and have large protuberant eyes, small rounded naked ears, short muzzles and short stubby tails. They weigh between 0.8 - 1.6kg. Monkeys are a category of dog-shaped primates. They stand and move horizontally on four legs, with head directed forwards and downwards. Consequently, the form and movement is also doglike, particularly for the more terrestrial ones like baboons. Their bottoms are padded with bare "scars" that may appear like wounds. These are called callosities, and their colouration varies with the reproductive season. The phenomenon is most prominent among baboons and is quite puzzling to many travellers. There is a clear distinction in form and structure of the genders in monkeys. This is especially so among baboons, in which females are clearly smaller in body size - by as much as 50% compared males. The posture and movement of monkeys is often a reflection of their social status. The confident monkey appears relaxed and walks with its limbs extended and back level. It surveys its realm casually and is at ease while resting. On the other hand, subordinates walk with back hunched, limbs rather bent and tail low or curved downwards. Dominant males are known to exaggerate their status by walking with a swagger and squatting with obvious ostentation. This behaviour is the subject of many metaphors in African folklore. Monkeys are generally social, though they exhibit occasional rivalry. When attempting to intimidate a rival, a monkey stands at its tallest, with the effect that it looks bigger than it realy is-, which of course is precisely the point. "Filling yourself like a male monkey" is a common teenage statement in Africa, and originates from this practice. Many travellers will have noticed that adult male monkeys like exposing their genitals to impress or maybe intimidate other males. Baboons are especially notorious for this rather unwholesome exhibitionist behaviour. Do not be offended when you find a dominant male, sitting apart on high vantage point, facing away from the troop as he scans the surrounding with legs spread apart to expose the penis. This is a particularly noticeable thing about baboons, or perhaps it is what humans cannot avoid noticing- being so well trained to look down upon such immodest displays. Among the monkeys species found in East Africa are the blue or syke monkey, the vervet monkey and the colobus monkey. Sykes are dark, stoutly built and have round facial disk and no beard. They weigh up to 12kg, with males larger and heavier than females. The body is covered by thick long fur with a brown patch of bristling hair. Sykes are quite widespread in East Africa and can generally be sighted in all forested national parks. But as they as not aware of park boundaries, you will also see them in thick forests and forest reserves outside the parks. They are however slowly being confined to national parks due continuing degradation of protected forests. Sykes mostly feed on fruits and leaves and occasionally insects and flowers. The vervet monkey is light coloured with a black face; males have a pale blue scrotum. This monkey weighs between 5 and 9kg. The vervet is adapted to practically all woodland habitats, outside equatorial rain forests. It does not venture very far from the safety of trees, on which it also depends for food. You will commonly find it on forest edges and is typically associated with riverine vegetation and acacia trees. These monkeys are very friendly to people and almost serve as de facto receptionists in most national parks. When a vertet hops onto your car as you arrive at park gate, it is looking after its own interests. Humans like to feed monkeys and it hopes to save the lots of energy and the risk involved in natural foraging in the bush. However, it is illegal to feed monkeys or any wildlife in all parks in East Africa. Also be warned- these monkeys can bite if scared. Their teeth and claws can inflict serious injuries and you should therefore avoid close bodily contact. Vervet monkeys are omnivorous and consume a wide range of plant materials like fruits, seeds, sap, and flowers. They also feed on invertebrates and have sometimes balance the vegetarian fare with vertebrates such as lizards and nestling birds and their eggs. They are often found in the same areas as baboons with which they share many foods, water holes and sleeping trees. The baboon is however not good company for vervets; it is without mercy for its smaller relative. When they compete for food, vervets are supplanted and baboons will occasionally feed on young vervets. Vervet monkeys are territorial and live in troops of between 8-50 members. Their troops are organized in a hierarchy of families whose members sleep, forage and rest together. Males move out as they reach maturity at about the age of 5 years, while females remain in a female-bonded society. They pass on hereditary privileges: a mother's rank predetermines that of the daughter. The baboon is the other very common primate in the savannahs of East Africa. It is a large, terrestrial monkey with a dog like head. Indeed its scientific name is, papio cynocephalus -here cynocephalus means "dog-headed." They weigh up to 50 kg, with males reaching up to twice the weight of females. Their limbs are sturdy, nearly equal in length while hands and feet are short and wide with stubby digits. The females have very prominent sexual swellings. Baboons in East Africa appear in two common species - olive and yellow baboons. Next to humans, baboons are the best adapted of the terrestrial primates. For this reason, they are the most widespread African primate- to be found from savannah to arid habitats, so long as there is water and trees or just cliffs. Most travellers will see baboons on the highways, in many places across the region. They live well enough outside protected areas, such as national parks. They are serious crop pests and are even classified as vermin -not wildlife- but in parts of Kenya. A baboons' menu include grasses, flowers, fruits, seeds and shoots. In the dry season, they uproot grasses and feed on the underground stems, a niche they share with no other mammal except warthogs. Beware that baboons are fierce fighters and with group work can confront and scare off a sharp predator such as leopard. Because of their well-developed taste for fruits and other foods humans are partial to, baboons tend to stalk visitors in national parks. In some cases they supplement their diet with vertebrate prey: fish, lizards and young of ground nesting birds, and bird or crocodile eggs. Baboons live in troops ranging from 8 to over 200 animals, but typically average about 40. Troops tend to avoid one another but may occasionally share resources. Their social organization is highly complex and variable; they are able to display emotion and can communicate motivation. Females remain in the troop, with a reproductive strategy grounded on male supremacy. The colobus monkey is another common primate that is the subject of many parables in Africa. The black and white colobus are especially priced for their beautiful coat, which has traditionally been used as ceremonial attire. The colobus is found only in Africa and has a long tail and hairs. The body weight reaches up to 23 kg. Both the black and white species are well adapted and have inherited many kinds of forest woodlands throughout East Africa. They live up at the trees and rarely descend to the ground. This rather shy animal is not easily sighted in the open and you are more likely to see or hear them in thick woodlands and forested parks. The apes are a category of primates represented in Africa by gorilla, chimpanzees and bonobo. Genetically, they are the closest primates to man. The apes have very advanced social and communication systems. They come close to humans in the use of facial expressions and body language; using both arms and hands. Apart from mother-infant contact, apes groom each other in the usual primate fashion- rank determines who grooms whom. Apes are particularly adept at tactile communications; that is use of touch. They seek and give reassurance by touching each other - just like we do -on the most sensitive areas like hands, face and genitals. Apes are slow to mature, with the young reaching adolescence at about the age of 8 years. Females bring forth their first fruits in their early teens, much earlier than males who rarely start procreating before reaching 15 years. All apes build nests- in this case, a platform on which to sleep securely at night: chimps up the trees and gorillas on the ground. Generally all the apes are endangered and vulnerable. The problem is that they occur naturally in very small densities and face immediate threat of habitat loss throughout their ranges. The situation is further compounded by the fact that they perpetuate themselves at a rather slow pace. The other risk is the bush meat trade that goes on in some parts of Africa, which takes them out in large numbers every year. The situation deteriorated after the 1980's, when many previously inaccessible tracts of rainforest were opened up for logging. Although apes are not known to eat humans, there are reports of their killing human babies in western Uganda - especially in Bwindi and Kibale forests. This phenomenon is as yet unexplained and is very puzzling to primate researchers Chimpanzees are large, hairy and tailless; females weigh between 30-40 kg, while males can reach 180 kg. They have big heads, flattened face with a small nose and forward facing eyes. They have same number and type of teeth as man. The chimp is indeed our closet living relative, sharing 98% of our genes and much of our behaviour. The chimp and mountain gorilla are the only great apes found naturally is East Africa. Seeing chimps in the wild is an exhilarating experience. And Uganda is the best country in the world to view chimps in their natural habitat. In Uganda, you encounter chimps at Queen Elizabeth National Park and Kibale and Budingo forest. In Tanzania, you see them at Gombe National Park, to the north west of the country. Kenya has no naturally occurring chimps population, but at Nanyuki in the central region, there is a sanctuary for chimps rescued from the illegal trade going on in parts of central and West Africa. Chimps are mainly found in rainforest and wet savannah. They are less robustly built than gorillas; their arms are shorter, reaching just below the knees and the hands and fingers are long with short thumbs. The feet are adapted for grasping, with long, stout opposable big toe. Chimpanzees feed mainly on fruits mostly gathered from trees and the young leaves of plants. They also feed on flowers, pith, and bark and also derive additional nutrients from insects and some meat too- young antelopes, goats, and other primates such as young baboons and colobus monkeys. Chimps are articulate tool users- a clear sign of a hard working brain. They can pick up small objects between thumbs and side of the index finger. They possess the acumen to prepare and use grass stems and sticks to fish for insects. A female on heat may mate with several males. It gives birth to a single off spring, which is independent after about 4 years. The chimps are individualistic and do not live in cohesive groups like gorillas or monkeys. They live in communities, with up to 100 animals sharing a common home range. But they never assemble in a single troop. Jane Goodall, in her book "The Chimpanzees of Gombe", has shown that chimps, in common with humans, engage in some very disagreeable behaviour. Males occasionally rape females and engage in internecine warfare. Dr. Goodall has reported that from early 1974, a brutal four-year war raged in Gombe between two chimp groups that resulted in the decimation of one group. The best way to see the primates of East Africa is by taking a combined Kenya and Uganda safari. On such as safari, you will of course see the other wildlife East Africa is famed for, but be sure that the locations where primates are found are covered. On safari, wear light cottons and linen. But also pack some warmer clothing, as the evenings and early mornings can be quite chilly. Some rainwear is advisable between March and June and October and December. You should bring along a decent pair of sunglasses and a pair of binoculars. They are very useful for spotting animals and you will be the envy of your less knowledgeable traveling companions Copyright © Africa Point natural penis elargement top rated penis elargement pills natural penis enlagement free exercise tip for penis enargement top rated penis enlarement pills penis enlargement surgery cost does penis enlargment work best penile enlargement pills vimax penis enlargement surgery

So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remote-access, Web site and e-mail addresses. So what? Just because you’re always available to the media doesn’t mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing – except hastily prepare the hard copy kit for a costly overnight shipment. There is a simple way to eliminate the need for keeping a large inventory of hard copy press kits and reduce your dependency on the shipping company guy: publish your clients’ press kits online. Making the move from hard copies to press kits published online that are always-accessible is essential in today’s age of e-mail. The corporate world lives by e-mail; reporters and other media professionals are no different. These people are busy and time is always of the essence when they’ve got deadlines breathing down their necks. The decision to use your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach their desk, you might get bumped. I know what you’re saying right now. “But, Drew, I e-mail my clients’ press materials to the media.” Well, that’s great, but just because reporters use e-mail doesn’t mean they open every stranger’s message that arrives in their inbox and it especially doesn’t mean that they even bother opening your attachments. Why? Because it’s too risky. First of all, everyone knows not to open an e-mail from someone you don’t know; especially if there’s an attachment. This is e-mail safety 101. Strange e-mails with attachments usually mean one thing: virus. At least, that’s the take of most business’s firewalls and anti-virus protection systems. You may think you’re making waves by mass e-mailing your media lists with attached press releases, but how many calls are you getting back? Not many, since your important e-mail has been tossed out with the “wasser” worm and those annoying “enlargement” e-mails. So what’s the solution? Reject technology and start snail-mailing and faxing again? No. Embrace technology and publish your press kits online. Now, an online press kit is not a Web site. Don’t be confused by the term “online.” Though an online press kit can be displayed online and present information like a Web site, it is really a virtual folder or briefcase that allows you to upload and store your press materials on the Internet. Once in your online press kit folder, these documents and images can be distributed as links – not attachments. When you prepare your sharp, concise e-mail pitch to the media, you simply insert links to your clients’ press kits. When the reporter clicks the link, the document can be opened and saved on their computer. It opens like an attachment, but the documents themselves live online. Instead of piling them onto your e-mail, you’re simply providing directions (a link) to get to them. They become part of the e-mail message, so a media outlet’s virus protection system won’t automatically kick it out of the system. Virtually anything can be uploaded to an online press kit: press releases, high-resolution images, video and audio clips, graphics and more. Plus, since you have control over your online press kits, you can always be sure they’re up to date. Now you’re thinking “Wow, these things sound great, but I bet they are expensive.” Not necessarily. Though there are online press kit programs available that cost into the thousands, they usually include extra features you don’t really need and will probably never use. Think of the online press kit market as the binder or folder aisle at your favorite office supply store. Sure there are binders with all kinds of extras, but you pass those by for what you need and the price you can live with. Face it – technology is only going to get better and faster. Don’t be left in its dust trying to wave down that brown truck with your emergency overnight press kit. By going online with your clients’ press kits, you’re not only making them easy to access, but easy to cover by the media. The media loves that – and so will your clients.